The Steel Pony

This Month MTD

Bookings This Month MTD

Goal: 10/month

Inquiries MTD

Goal: 42/month

Conversion Rate MTD

Goal: 25%

Monthly Booked Revenue MTD

Goal: $12,500  contracted value, not deposits

Avg Booked Amount MTD

Goal: $1,200
Year-to-Date YTD

YTD Bookings

Goal: 125/year

YTD Total Inquiries

Goal: 500/year

YTD Conversion Rate

Goal: 25%

YTD Booked Revenue YTD

Goal: $150,000  contracted value, not deposits

YTD Avg Booked Amount

Goal: $1,200
Conversion Funnel All-time
Total Inquiries
All inquiries
Pending
0%
Booked
0%
Declined
0%
Not Booked
0%
Canceled
0%
Refused
0%
Lost Rate
Declined+Refused / Total
Charts

Monthly Booked Revenue

Booking Inquiries By Month

Event Type Breakdown

Bar Type Popularity

Menu Popularity

Quote Price Distribution

Booked Events by Day of Week

Status Distribution

Conversion by Event Type

Conversion by Bar Type

Conversion Rate By Month

Average Quote by Event Type

Inquiries by Source

Bookings by Source

Event Bookings
Name Submitted Event Date Quote Guests Hours Event Type Bar Type Menus Source Status Invoice
0 rows
Leipers Fork SP1 Location

Today Live

Today Revenue (Net)
--
Today Orders
--
Today Avg Order
--
Today Tips
--

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Top Selling Products Today

Product Qty Sold Revenue
No product data yet

This Month MTD

Net Revenue
$12,110
Orders
802
Avg Order
$15
Days Open
21
Avg Daily Revenue
$577

Year to Date YTD

YTD Net Revenue
$26,750
YTD Orders
2,200
Daily Sales (Net)
Daily Orders
Top Products by Revenue
Top Merch by Units Sold

Monthly Net Sales R12

Monthly Net Sales -- Rolling 12 Months
Daily Breakdown
Date Orders Gross Net Tips Avg Order

Square POS data -- SP1 Leipers Fork location

Revenue Goals
Combined Revenue YTD
--
Goal: $255,000/year
Private Events Revenue YTD
--
Goal: $135,000/yr  total booked event value
Leipers Fork Revenue YTD
$26,750
Goal: $120,000/year
Financial Highlights QBO

Year to Date YTD

Net Profit
--
via QuickBooks
Revenue
--
All income sources
True COGS
--
Food/Bev + Supplies + Trading Co
Gross Margin
--
Excl. labor & tip payouts

Rolling 12 Months R12

Revenue
--
Trailing 12 months
Net Income
--
Full year picture
Expenses
--
All operating expenses
Avg Monthly Net
--
12-month average

Operating Costs YTD

Labor
--
Spikes with PE volume
Tip Payouts
--
Paid via Zelle at payroll
Equipment
--
One-time scaling capex
Advertising
--
Square Fees
--
Insurance
--
Region Avg Profit
--
--
Expenses by Category
Monthly P&L Trend

QBO data last updated: --

Revenue by Business Type
Revenue Split

Future locations will be added as they open.

Recommendations

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P&L Simulator Drag sliders to model scenarios YTD 2026 (Jan-Apr)
Revenue
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vs actual
COGS
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-- of rev
Gross Profit
--
-- margin
Operating Expenses
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vs actual
Net Income
--
vs actual
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Revenue
Cost of Goods Sold
Operating Expenses

Lever Impact — net $ per $1k

P&L Waterfall

Scenario Insights

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